We continue to take action to become a stronger, more focused and competitive company. Our mission - our focus - is to deliver true value as seen through the eyes of our customers.
In so doing, we will create shareholder value by investing in our growth products, driving innovation in product and service development, and continuing to aggressively align our cost structure.
We are guided by three principles:
- Focused - making clear choices on where we will compete, focusing on customer segments where we have the scale, resources, service portfolio and operating efficiencies to be a profitable market leader.
- Responsive - taking a fast and flexible approach in responding to customer requirements, executing on our marketing and operational strategies, and adapting profitably to competitive pressures.
- Lean - aggressively managing our cost structure to remain competitive, directing resources towards the markets where we choose to compete while deriving maximum value from all our capital investments.